Los Angeles Chapter  California Association of Marriage and Family Therapists


Los Angeles Chapter — CAMFT

Editor's Note

04/23/2026 6:35 PM | Anonymous member (Administrator)
Editor's Note

Getting Paid: Embracing the Private Practice Life–The Journey of Running a Successful Practice as a Psychotherapist and or Coach

Lynne Azpeitia, LMFT, Voices Editor

Running a private or group practice as a psychotherapist or coach is a multifaceted journey requiring dedication, perseverance, resilience, and creativity—and involves transitioning from a clinician to a business owner and entrepreneur, which requires the ongoing and careful navigation of ever changing and evolving legal, financial, demographic, and clinical logistics.

It can offer flexibility and autonomy but also presents challenges like blurred boundaries and the need for business acumen. Embracing the entrepreneurial spirit, nurturing personal growth, and cultivating work-life integration are key to success and well-being in this life work.

Embracing the Private Practice Life: The Journey of Running a Successful Practice as a Psychotherapist and or Coach

Running a private or group practice as a psychotherapist and or coach is more than just a business endeavor; it's a lifestyle as well as a vocational choice, and a significant developmental change. It's a journey of personal growth, professional fulfillment, the pursuit of an integrated life—and a psychological transition from employee to owner—a shift that is often more difficult than the paperwork itself!

Today we’ll explore the unique aspects of Private Practice Life, the challenges it presents, and how to navigate them to achieve success as well as well-being.

The Path Less Traveled

Choosing to establish a private or group practice as a psychotherapist and or coach usually means stepping off the beaten path. It requires courage, determination, perseverance and a deep commitment to one's craft and profession. Unlike traditional employment settings, where schedules are predetermined and roles are clearly defined, being a private practitioner offers a level of freedom and autonomy that is both liberating, challenging, and creative–and can have a steep learning curve.

Blurring Boundaries

One of the defining characteristics of working in and running a private practice is the blurring of boundaries between work and personal life. Unlike a traditional 9-to-5 job, the demands of managing a practice can seep into every aspect of one's existence. It's not uncommon for therapists to find themselves thinking about clients during off-hours or feeling the pressure to constantly market their services.

Embracing Flexibility

At the same time, the Private Practice Life can offer unparalleled flexibility. As a private practitioner, you have the freedom to set your own schedule, choose your clients, and design your therapeutic approach. This flexibility allows for a greater sense of work-life balance and the opportunity to tailor your practice to align with your values, priorities, needs and life circumstances. Private practice is a flexible container that is very rewarding and can expand and contract to support a therapist through a 30-year career.

I’ve experienced and appreciated this through the birth of my children, children’s schooling, parenthood, managing a chronic illness, separation and divorce, being a single parent, caretaking parents before their deaths, and more. During each life circumstance it was helpful to integrate my life challenges with my work schedule and number of clients while still providing enough income for living.

Nurturing Personal Growth

Running a successful practice is not just about helping others; it's also a journey of personal and professional growth and self-discovery. As you navigate the complexities of human psychology and interpersonal dynamics, you inevitably learn more about yourself and about business, the profession. And clients. Each client interaction offers an opportunity for reflection and insight, deepening your understanding of both the human condition and your own inner world.

The Entrepreneurial Spirit

To thrive as an independent practitioner, you must discover and embrace your inner entrepreneur alongside your inner clinician and professional. Building a successful, sustainable, and adaptable practice requires not only clinical expertise but also business acumen and includes the development of a network, as well as an advisory team and professionals and vendors that are useful to your ever changing practice and life during different or changing times. From marketing and branding to financial management, community outreach and engagement and client retention, you can wear many hats as a business owner. Embracing the entrepreneurial spirit means being willing to take calculated risks, adapt to change, and continuously innovate.

Navigating Challenges

Running a practice certainly comes with its fair share of challenges. From managing finances and navigating legal requirements to dealing with difficult clients and maintaining self-care, there are numerous challenges and obstacles along the way. It's essential to develop resilience and seek support and professional advice when needed. Building a network of peers, mentors, and professional associations can provide invaluable guidance and encouragement.

Cultivating Work-Life Integration

Rather than striving for a strict work-life balance, many private practitioners aim for work-life integration. This approach acknowledges that work and personal life are interconnected and seeks to find harmony between the two. This might involve setting parameters around work hours, values, prioritizing self-care, and finding ways to incorporate personal interests and passions into your professional life.

Embracing the Journey

Ultimately, running a successful and sustainable long term practice--in any form--as a psychotherapist and or coach is an adventurous journey, not a destination. It's about embracing the ups and downs, the challenges and triumphs, and the knowledge, expertise, and growth that comes with each experience. It's about finding meaning and purpose in your work, while also nurturing your own well-being and fulfillment. You can see how therapists in private practice are part of a brave, creative cohort rather than just isolated individuals in an office.

In conclusion, the life of running a successful private or group practice as a psychotherapist and or coach is a multifaceted journey that requires dedication, perseverance, resilience, creativity, and a commitment to personal, professional, and business growth. By embracing flexibility, creativity, nurturing personal and professional development, cultivating an entrepreneurial spirit, and navigating challenges with grace and resilience, you can create a practice that not only supports your clients but also enriches your own life while doing good by helping others and contributing to the community as well as the profession.

Lynne Azpeitia, LMFT, AAMFT Approved Supervisor, is in private practice virtually, and in Santa Monica where she works with Couples and Gifted, Talented & Creative Adults across the lifespan. Lynne’s been doing business and clinical coaching with mental health professionals for more than 15 years, helping therapists create even more successful careers and practices. She offers in-person & online services, workshops, presentations, & monthly no-cost Online Networking & Practice Development Lunches. Website: www.Gifted-Adults.com or www.LAPracticeDevelopment.com

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